Voucher Centre

Voucher Centre is a centralized hub for managing promotional offers within the Oriflame Mobile Office.

The previous experience was fragmented — vouchers appeared across multiple touchpoints with inconsistent structure, unclear terminology, and limited visibility. This led to low discoverability and reduced user understanding of available benefits.

I designed a scalable voucher ecosystem that consolidates all offers into a single experience, introduces clear structure and hierarchy, and supports both personal and shareable voucher use cases — enabling better engagement and laying the groundwork for future activation and recruitment flows.

Vouchers were not designed as a coherent system, but rather appeared across different parts of the experience in inconsistent ways.

Users encountered multiple terms — such as offer, reward, voucher, promo code, coupon, and discount code — often used interchangeably, creating confusion and reducing clarity.

At the same time, vouchers lacked visibility and structure. There was no centralized place where users could view, manage, or understand their available offers. Key information — such as benefits, expiration, and usage — was often unclear or missing.

Additionally, existing voucher mechanics (such as referral and promo codes) were visually and functionally disconnected from the rest of the product experience, limiting their effectiveness as both an incentive and a recruitment tool.

This resulted in low engagement with vouchers and missed opportunities for both customer activation and recruitment.

If vouchers are centralized into a single hub with clear structure, consistent terminology, and transparent benefits, users will be more likely to discover, understand, and use them.

This will increase engagement with promotional offers and enable vouchers to function not only as a discount mechanism, but also as a scalable activation and recruitment tool.

To validate the hypothesis, we launched a pilot (MVP) version of the Voucher Centre in one market.

We introduced a centralized hub for all vouchers, with a clear structure and consistent presentation, and tested both personal and shareable voucher types. The experiment aimed to evaluate whether improved visibility and clarity would increase voucher usage and support future activation and recruitment use cases.

I designed a dedicated Voucher Centre that brings all vouchers into a single, accessible space.

The solution defines clear voucher types — such as personal and shareable — and introduces a consistent structure that highlights key information like benefits, validity, and usage. This improves clarity and reduces confusion caused by previously inconsistent terminology.

Additionally, I designed sharing flows that allow users to easily distribute vouchers, while ensuring alignment with existing systems like Beauty Rewards.