Biljana

Kovacic Banicevic

My Story
60+
Global products
rollouts
+22%
Registration
completion increase
+8
NPS improvement
in checkout

I’ve worked on products used across 60+ markets, contributing to global rollouts and continuous optimization efforts.

Most of my work has been within teams focused on key business areas like acquisition, growth, and checkout — where small improvements can have a meaningful impact.

By refining critical user flows, I contributed to higher registration completion and improved NPS.
‍
I focus on designing systems that bring clarity to complex journeys — combining strong UX thinking with well-crafted UI. I care about visual clarity, consistency, and details that make interfaces feel intuitive and easy to use.

Projects

01

Voucher centre

Checkout team

02

Virtual business coach

Growth • Business app team

04

Product Detail Page (UI design)

UI Design • E-commerce • Conversion-focused

Kind words

"...She solves flows and user journeys with clarity, speed and a deep understanding of user needs, even in complex situations. She brings smart decision-making into all projects and always aims for the best possible insight, both for the user and for the business.

On top of her being a great asset to the team, she’s also a fantastic person to have around."

Nilla Juvas
Global Product Design Manager at Oriflame Cosmetics

"...Biljana handled most of the daily operative tasks, while also providing excellent feedback and ideas on how to improve the User Experience and design of the website. She even involved herself in A/B testing and other projects that supported both designers and CRO.

I can not recommend Biljana enough."

Alexander Snellenberg
Senior Customer Success Manager at Zendesk

"...She is detailed and was able to overcome hurdles with just a bit of direction and support. She is also great at taking feedback and does not shy away from asking questions.

I can't recommend her enough as she can be a great addition to any design team."

James Hou
Product Design at CoLab
Contact
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.