⏤ Work
Selected projects from the last decade of customer experience work.
A focused set of case studies from acquisition, checkout and growth — the surfaces where clarity, structure and small product decisions tend to compound the most.
01
Systems & architecture
Voucher Centre
Reframing a fragmented promotions surface as a single, scalable product — connecting discoverability, sharing and activation across markets, and turning vouchers from a tactical lever into a structural part of the commerce experience.
Oriflame · Checkout
Senior Product Designer
2025
↗03
Behaviour & engagement
Virtual Business Coach
A behavioural product surface translating scattered guidance into clear targets, feedback and progression — moving users from passive tracking to goal-oriented action through structured motivation.
Oriflame · Business App / Growth
Product Designer
2022 — 2023
↗04
UI craft & polish
PDP Redesign
Years of layered features had blurred the PDP's hierarchy. A precise, UI-led refinement of typography, spacing and component behaviour brought back a calmer, more confident decision-making surface.
Oriflame · Growth
Product Designer
2023 — 2024
↗
⏤ Kind words
"She solves flows and user journeys with clarity, speed and a deep understanding of user needs — even in complex situations. She brings smart decision-making into every project and always aims for the best possible outcome for both the user and the business."
"Biljana handled the daily operative work while providing strong feedback and ideas on how to improve the experience. She involved herself in A/B testing and projects that supported both designers and CRO. I can't recommend her enough."